CRUNCHY BITES
Crunchy Bites is a cookie brand that combines fun and health in every bite.
For the logo design, the letters “C” and “B” were incorporated within a circle.
The C has a “crack” simulating cookie fragments that come off of it.
Logo variations, color pallete, fonts & applications
Visual Identity
Color codes
Red is a color associated with love and passion, It creates a sense of appetite and attracts attention easily, while the warm beige is a color often associated with cookies, chocolate, and warmth. Together, they create a contrast that can appeal to consumers.
Font Families
Manteiga Gorda is a decorative typeface with bold and playful look, with rounded and irregular shapes, while Josefin Sans is a more geometric typeface. Taking these characteristics in account, I wanted to create a balance to give the brand a fun but classic approach.
