EURE & LOIR

Eure & Loir, a makeup brand, which seeks to convey elegance and timeless beauty. 

This logotype is based on an abstract rose shape, which represents elegance.

To maintain a clean and modern design, soft and curved lines were chosen to convey femininity and grace.

To integrate all these elements, a frame was formed around the brand name, using fonts with clean strokes and classic shapes.

Logo variations, color pallete, fonts & applications 

Visual Identity

Color codes

This four color combination searches for a touch of luxury, with calming tones that can feel classic and bright to show off Eure & Loir’s unique personality while remaining on trend.

Font Families

These fonts are based on historical or classic typefaces, which makes them ideal to convey elegance.

They have a refined and sophisticated look, that can enhance the brand message of timeless beauty.