POP! FIZZY DRINKS
Pop! Fizzy drinks, is a brand of carbonated beverages that seeks to revive nostalgia in youth, providing flavor and fun.
Circular shapes are used to simulate the bubbles of carbonated beverages along with a rounded typography that transmits freshness and dynamism.
In addition, the color selected for the logo is inspired by vibrant tones, which are related to fun and vitality.
Logo variations, color pallete, fonts & applications
Visual Identity
Color codes
I wanted the sky blue color to be associated with freshness, and a sense of hydration. Yellow to communicate that ‘Pop!’ is sweet, fruity and refreshing, and finally purple to give the brand a touch of uniqueness.
Font Families
I wanted these fonts to represent a brand that is cool, sleek, and modern.
That appeals to consumers who are looking for a fizzy drink that is innovative and creative.
